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Spotify Wrapped 2023
Client
Spotify Africa
Year:
2023
Location
South Africa
Project type
Integrated Design & Events
WRAPPED OR IT DIDN’T HAPPEN
The ad-hoc team was tasked with rolling out the 2023 Spotify Wrapped Campaign for the 3 main African regions, South Africa, Nigeria as well as Kenya. The Assets varied from Digital Content from static to motion as well as DOOH.
2023 was they year when we also took part in what was undeniably the biggest kickoff event into Dezemba festive for all party-goers, Spotify Wrapped 2023 Party. The assets created ranged from Instagram-ready photobooths, gaming arena and a ‘Wrapped’ mini-mart, Neon lights which added on to the retro look & feel. The party was held both in South Africa and Nigeria.
